Branding Your Business - The Design Mentor

About Course

This course is for anyone looking to become a complete designer—someone who doesn’t just focus on graphic or web design, but understands how to create and implement brand strategy from the start.

Whether you’re a budding web designer, graphic designer, or entrepreneur, this course will teach you how to create strong, consistent, and impactful brand identities that extend seamlessly across both online and offline platforms.

By the end of the course, you’ll have the tools to craft businesses that stand out with a powerful brand purpose and a compelling visual identity, all while mastering web design principles that reflect and strengthen the brand.

1. A Complete, Ready-to-Use Brand Strategy
You’ll walk away with a fully developed brand strategy—from purpose and values to tone of voice and visual identity. Not just theory, but a solid, actionable foundation you can apply to any business or creative project.
2. The Skills to Build Brands That Truly Stand Out
You’ll learn how to create memorable, meaningful brands that connect with the right audience. From competitor analysis to brand storytelling, you’ll know exactly how to differentiate a brand in a crowded market.
3. The Confidence to Apply Branding Across Platforms
You’ll be able to confidently apply your branding across logos, websites, social content, merchandise, packaging, and more—ensuring consistency, creativity, and clarity at every touchpoint.
4. Apply It to Real-World Clients & Sell the Service
This course equips you not just to design, but to offer branding as a high-value service. You’ll know how to approach branding projects for real clients, build brand packages, and price your services with confidence.

Course Content

Introduction
This section is all about getting you familiar with what branding really means. We’ll break down the basics, so you understand how every decision—from colors to messaging—plays a role in creating a brand that truly resonates with people. Let’s get started!

What is Branding?

1. Brand Purpose: The Heart of Your Design
Begin with understanding the purpose of your business and how this aligns with your design work. You’ll explore the mission, vision, and values that drive the brand and learn how these elements will influence every part of the design process—helping to build a consistent, cohesive brand across both digital and physical spaces.

1. Define Your Why
2. Discover Your Core Values
3. Create Impact
4. Define Your Brand’s Core Purpose
5. Define Your Brand Mission
6. Brand Vision: The Future You Strive for
7. Brand Values
8. Alignment Between Brand Purpose & Design
9. Brand Promise: The Guarantee to Your Customers
10. Brand Purpose in Action: How It Will Shape Your Brand Identity
11. Reflection and Next Steps
12. Clarifying Your Mission
13. Expanding Your Vision

2. Competitor Analysis
Designing with a clear edge In order to design a standout brand, you need to understand the competitive landscape. Learn how to analyse competitors, identify market gaps, and position your brand for maximum impact.

3. Financial Growth & Brand Sustainability
Designing for the Future Beyond aesthetics, learn how design choices influence the financial growth and sustainability of a business. You’ll also cover how to design for long-term scalability, ensuring that your brand identity remains relevant as the business evolves.

4. Tone of Voice & Personality
Designing with Character Explore how to design for the tone of voice and personality of a brand. Whether you're creating a website, logo, or marketing materials, you’ll learn how to design in a way that communicates a brand's values and tone clearly and effectively.

5. Brand Positioning
Define your unique space in the market and create a positioning statement that sets you apart from competitors. Learn how to carve out a niche for your brand and communicate its value proposition effectively.

6. Enhancing Brand Values & Culture
Understand the core values that will guide your business decisions and shape your company culture. You will also explore how these values align with your brand’s messaging and impact your audience’s perception.

7. Brand Storytelling
A compelling brand story is essential for building an emotional connection with your audience. In this section, you’ll learn how to craft a narrative around your brand’s mission, history, and the journey of its creation.

8. Target Audience Deep Dive
Dive deeper into the minds of your ideal customers. By creating detailed buyer personas and understanding your audience’s motivations, you’ll be able to craft tailored messaging and ensure your brand truly resonates.

9. Logo Recommendations: Design with Impact
At this stage, you’ll begin thinking about the visual identity of your brand. We will discuss logo ideas, how to choose a style and aesthetic, and the importance of color palettes and symbolism. This section will set the groundwork for when you move on to logo design in the future.

10. Brand Identity System (Visual Identity)
Explore the visual components of your brand beyond the logo. This includes typography, imagery, graphic design elements, and the consistent application of these elements across platforms. You’ll build an understanding of how these assets help to communicate your brand’s personality.

11. Brand Experience
Learn how your brand interacts with customers across all touchpoints. We’ll cover how to create a consistent and positive customer experience from the website to customer service, building a seamless interaction that reinforces your brand values.

12. Brand Consistency & Guidelines
Learn how to create brand guidelines that ensure consistency across all touchpoints, from marketing materials to social media. This is essential in keeping your brand’s identity intact as you grow.

13. Brand Loyalty & Advocacy
Develop strategies to cultivate brand loyalty and turn your customers into brand advocates. Learn how to maintain long-term relationships with your audience through exceptional experiences and personalized engagement.

14. Brand Evolution
Learn when and how to evolve or rebrand your business as market conditions, audience needs, or company goals change. Understand the process of refreshing your brand while maintaining its core identity.

15. Branding Metrics & Analytics
Understand how to measure the effectiveness of your branding efforts with key metrics and data. We’ll look at tools to track brand awareness, customer sentiment, engagement, and overall brand health.

16. Brand Communication Strategy
Learn how to plan your brand’s messaging and communication across different platforms. Understand how to craft messages that align with your tone of voice and resonate with your audience at every stage of their journey.

17. Branding in the Digital Age
Explore how to adapt your branding strategy for the digital landscape. You’ll learn how to use websites, social media, and digital marketing tactics to amplify your brand and engage with a modern audience.

Understanding the Digital Landscape
Developing a Strong Online Presence
Social Media Strategy
Digital Marketing Tactics
Consistency Across Digital Touchpoints
Analysing the Digital Impact
Adapting to Change
The Future of Branding: Embracing AI
Bring It All Together With The Power of an AI Prompt

18. Finalising Your Brand Strategy
In the final section, you’ll pull everything together to create a cohesive, actionable brand strategy. You will learn how to align your mission, vision, values, positioning, visual identity, and marketing efforts into a powerful roadmap for brand success.

Student Ratings & Reviews

No Review Yet

About Course

What Will You Learn?

Course Content

Introduction This section is all about getting you familiar with what branding really means. We’ll break down the basics, so you understand how every decision—from colors to messaging—plays a role in creating a brand that truly resonates with people. Let’s get started!

What is Branding?

1. Define Your Why

2. Discover Your Core Values

3. Create Impact

4. Define Your Brand’s Core Purpose

5. Define Your Brand Mission

6. Brand Vision: The Future You Strive for

7. Brand Values

8. Alignment Between Brand Purpose & Design

9. Brand Promise: The Guarantee to Your Customers

10. Brand Purpose in Action: How It Will Shape Your Brand Identity

11. Reflection and Next Steps

12. Clarifying Your Mission

13. Expanding Your Vision

2. Competitor Analysis Designing with a clear edge In order to design a standout brand, you need to understand the competitive landscape. Learn how to analyse competitors, identify market gaps, and position your brand for maximum impact.

1. Analysing Competitors

2. Strengths & Weaknesses

3. Identifying Marketing Gaps

4. Positioning for Impact

5. Standing Out

01. The Business Side of Your Brand

02. Designing for Revenue

03. Sustainability & Scalability

04. Adaptability in Different Contexts

05. Future-Proof Design System

06. Your Growth Strategy (Design Perspective)

4. Tone of Voice & Personality Designing with Character Explore how to design for the tone of voice and personality of a brand. Whether you're creating a website, logo, or marketing materials, you’ll learn how to design in a way that communicates a brand's values and tone clearly and effectively.

1. Brand Personality Traits

2. Tone of Voice

3. Design Translation Guide

4. Visual Consistency Check

5. Reflection

5. Brand Positioning Define your unique space in the market and create a positioning statement that sets you apart from competitors. Learn how to carve out a niche for your brand and communicate its value proposition effectively.

Learn How To Identify Your Difference

Define Your Niche

Brand Position Statement

Communicating Your Brand Positioning

Fine-Tuning Your Positioning

6. Enhancing Brand Values & Culture Understand the core values that will guide your business decisions and shape your company culture. You will also explore how these values align with your brand’s messaging and impact your audience’s perception.

1. Defining Your Values More Clearly

2. Culture Check

3. Aligning Values with Messaging

Reflection

7. Brand Storytelling A compelling brand story is essential for building an emotional connection with your audience. In this section, you’ll learn how to craft a narrative around your brand’s mission, history, and the journey of its creation.

1. The Beginning of Your Brand

2. The Journey

3. The Brand’s Purpose in Action

4. Personal Connections

5. Building Emotional Connection

6. Visualising the Story

Finalising Your Brand Story With The Power of AI

8. Target Audience Deep Dive Dive deeper into the minds of your ideal customers. By creating detailed buyer personas and understanding your audience’s motivations, you’ll be able to craft tailored messaging and ensure your brand truly resonates.

1. What is an Avatar?

2. Understanding Your Audience with AI

3. Build your own Avatar

Your Brand’s Personality, Visualised

Logo Inspiration & Mood

Logo Style Match

We talk colours

Symbolism & Meaning

Typography Direction

Functionality & Versatility

Use AI to hone your logo direction

Reconnect With Your Brand Personality

Typography Choices

Colour Palette Consistency

Imagery & Photography Style

Graphic Elements & Icons

Brand Application Ideas

Visual Summary

Finalise Your Visual Style With AI

11. Brand Experience Learn how your brand interacts with customers across all touchpoints. We’ll cover how to create a consistent and positive customer experience from the website to customer service, building a seamless interaction that reinforces your brand values.

Identify Your Brand’s Key Touchpoints

Brand Values: How Do They Show Up?

Craft Your Ideal Customer Journey

Consistency Across Touchpoints